I figured it was high time that window washer’s got their own marketing tutorial here. In this post we are going to look at lead generation techniques that are specific to window cleaning companies. Ready? Strap in and let’s go!
Referral Sources for Window Cleaning Leads
Feet tired from walking miles and miles handing out flyers? Referral marketing is smarter marketing for window cleaners. Think of companies that would have an opportunity to refer you, here are some good ones to get you started:
Janitorial services. These companies provide ongoing care and maintenance to buildings but they usually subcontract window cleaning because it is a specialized service. Find out how you can get on their vendor list to submit bids.
Residential and commercial cleaning companies, including office cleaning services. Many of these companies turn down window washing jobs because it is not included in the services they are equipped to provide. These are juicy leads because most times you won’t have to compete against other local window cleaners for the leads, if they like you they will refer you.
Janitorial supply companies. Where do you buy your products and supplies from? Might they be willing to recommend you?
Real estate offices (especially commercial if you do commercial buildings.)
Home builder offices, this is for you residential cleaners. You can find builder offices in new subdivisions or pop in at the “model homes” that they may use as an office while they build.
I always say that if a lead source has good potential to make me money then it’s worth taking the time to go down in person and shake someone’s hand. Map out a bunch of potential lead sources and plan the most time efficient route, get cleaned up so you look professional and hit a bunch of these places in one day. Here is what you should take with you:
Marketing material – Business cards, flyers or brochures. If you have coupons take them! If you have anything with pricing information that someone could easily refer to when they recommend you take that too.
Proof of insurance- People will ask if you are insured, having that to show them on the spot makes you look trustworthy.
W9 – If you are trying to get subcontracts you will want this to be considered for vendor lists.
Networking for Window Cleaning Businesses
It’s true that no man is an island and no business can thrive if it’s cut off from its local community and its fellow businesses in the same industry. Why be friends with the competition? Because you have far more to gain than to lose. You could get referrals and advice, you might learn something new!
Look for local small business associations, they can be a great lead source. Network online too through social media like Facebook and Twitter. Check out our post about getting leads from Facebook!
For more online networking there are a few window cleaner forums you could join:
Do you see Facebook as something you are “supposed to” have for your business? Something that is good for building your brand but kind of useless for generating real leads? Do you spend most of your time on Facebook talking to other business owners that aren’t likely to buy your service? This post is for you.
If you commit to this plan, you will see remarkable results. Real cleaning leads from real local people. Facebook will go from being a time vacuum or a chore to being a valuable source of leads for your business.
I have set this up as a 7 day plan but you can go at your own pace. Ready to get social? Let’s do this!
Day 1: Not-So-Extreme Facebook Fanpage Makeover
It’s time for a checklist, does your Facebook page:
Have all of your important business information filled out in the “About” section?
Have a unique BRANDED Facebook cover that represents your business and includes your contact information: phone number and website? If you aren’t interested in doing it yourself we recommend Fivver, you can get a custom Facebook cover made for just five bucks!
Have a profile image that is appropriate, probably your logo.
Have a nice description that uses your keywords and mentions your city?
Your job for today is to make sure you’ve taken care of every item on that short list, if you need help just add us on Facebook as friends and send us a message!
Day 2: Facebook Group Hugs
To be able to join Facebook groups (today’s task!) you’ll need to be logged into Facebook with a personal account, preferably the one that is connected to your page. Once you are in I want you to do some searching with the Facebook search box at the top of your page. We are going to be looking for several types of Facebook groups:
Local “Yardsale” Types of Groups, this is where you can post coupons and promotions
Local Groups where the people are likely to be interested in your service
Industry specific groups
Groups where you might get referrals from other local businesses
We have a quick video here for how to find the right groups in all of those categories:
Can’t get easier than that!
Now once you are in the groups I want you to be charming and helpful. Comment on other people’s posts in the group, join the discussion and make friends.
Day 3: Find Friends in Bulk
We need to get you some more friends, ones that you can invite to like your page. Get out your contact lists and lead logs and watch this video:
That is your job for today, load that bulk inviter up and get those requests sent!
Day 4 – Hashtag for Profit
Time to find the hashtags that are going to extend your reach and bring you more leads. Watch our cool tutorial for more tips:
Day 5 – Smarter Posting
Can you commit to posting three times a day, Monday through Friday? I’ll show you how to schedule your posts in advance later but if you can post three times a day you will see a much better return on your Facebook efforts in the form of traffic and leads!
Here are the laws for smarter posting on Facebook:
Do stay on topic, remember you are building a brand.
Don’t get into controversial topics on your business account.
Don’t post just to post, have a strategy for each post.
Don’t cuss or make lewd references on your business Facebook account. (Nuff said!)
Don’t try the hard sell on Facebook.
How to Sell on Facebook
A good rule of thumb is to limit your soft sell posts to one out of every three posts on Facebook. So one out of every three posts can be “Hey we have a promotion/special/discount/referral program” or an image that is self promotional but not obnoxious. The rest of your posts should be on topic but more about building your presence and building your brand through relationships with your fans. Post something that they are going to find interesting!
There are several types of posts that you should be taking advantage of: images, text only, video and link shares. Let’s run through them quickly:
Why You Should Learn How to Make Custom Images for Facebook
Research from some very smart marketers has show again and again that image posts outperform text posts on Facebook for interaction, engagement, sharing and click through rates. What does that mean to you? If you can create good looking, BRANDED images you can potentially generate more traffic and leads from Facebook.
Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best.
Here is what we DON’T want to do as small businesses:
Spend a lot of money/time on graphic design for Facebook.
Take other people’s images and put our names on them.
Miss out on all that traffic just because we are intimidated.
Check out our video on creating wall posts for Facebook with no photoshop or design experience required. (It’s free and takes just a few minutes to create!)
You can definitely share other people’s images on Facebook as long as you don’t alter them so feel free to fill out your post calender with images that you find online and that your followers will enjoy!
Text Only Posts
These posts are just text, easy peasy! You are going to want to mix these in with other kinds of Facebook posts but not every post has to be an image right? Keeping your posts below 250 characters can get you 60% more engagement than you might otherwise see. You can even get up to 66% more engagement if you cut it down to less than 80 characters.
https://web.archive.org/web/20150501232532/http://leaderswest.com/2013/05/02/infographic-content-tips-for-facebook-posts/Post a quote. Make it a good one, something that really elicits an emotional response out off people. Make it funny, profound or wise but don’t be boring. Search for quotes about your keywords/industry on BrainyQuote.
Post a CLEAN joke. Yes, it’s a play on our cleaning industry niche but also dead serious. No cussing or naughty references on your business Facebook account. (Yes, I see this sometimes, keep it clean guys!)
Fill in the blank. Even though this is a simple concept you will want to put some thought into it. Think: On Sunday afternoon you’ll probably find me ______.
Ask your fans/friends for advice. (“Do you like the green logo or the grey one?”)
Greetings and niceties. It’s hard not to like a nice greeting on Facebook, just don’t be too generic. Good examples: “Brrr it’s getting chilly! Hope you all are staying warm this morning! #hotcoffee” or “Happy Monday Facebook! Did everyone have fun this weekend? We hope so!”
Holiday Wishes. These don’t have to be huge national holidays. How about something like this: Taking a minute to say thank you to all our local teachers for their dedication and hard work! Happy Teachers Day!
Thought provoking questions, make them think! Yes or no questions aren’t going to get you the engagement you want.
Polls! Studies have shown that poll questions in text form get more engagement than if you use the “poll” option to post the question. Keep it short with two or three choices tops for best results.
Trivia questions. People love to show off their smarts!
Share Company News.
Celebrate a Milestone. Did you just hit the 500 friend mark? Did your business page get it’s 1000th like? Post about it and thank your fans. Get creative and celebrate offline milestones too: you just cleaned your 100th house this year! Make sure to give thanks and credit where it is due.
One little known way to ______. Giving a tip like this is brilliant because people that didn’t know about it will thank you and people that did know about it will say “Oh, I’ve been doing that for years.” Great way to get comments.
Share funny ones, instructional ones, interesting ones; just of course keep it clean! If you have your own videos on Youtube make sure you share those as well!
Share your blog posts and other things that you have going on on your website. Share articles that will interest your followers, try to stay on topic and don’t share anything too controversial that is likely to spark a big nasty discussion in the comments!
Now that you have an arsenal of post types to draw from start planning your posts out in advance for the next week.
Day 6: Schedule in Advance for the Win!
Scheduling posts in advance will free you up to run your business by allowing you to manage the time you spend on Facebook. You can set aside an hour or two a week to plan out and schedule the next week’s posts.
I always recommend that you aim for 3 posts a day, it’s not that tough!!
First Post: Between 7:00 am and 9:00 am
Second Post: Between 11:00 am and 1:00 pm
Third Post: Between 4:00 pm and 6:00 pm
Here is a video that shows how easy it is to schedule your posts:
Day 7: In for the Long Haul Baby!
Even if you are scheduling your posts in advance, I would still recommend that you login to Facebook at least once a day for 5 or 10 minutes and you can use that time to:
Respond to any direct comments or private messages
Like, comment on and/or share other people’s statuses and pages
Accept any incoming friend requests
Interact on your groups a bit
So, summing it up: one hour a week plus 10 minutes a day (Monday through Friday) means less than two hours a week for a smoking hot Facebook presence that is going to drive traffic and leads to your business.
Last step: tracking your progress. We have one more video for your challenge and it’s going to teach you how to check the performance of your posts an the progress of your page:
Did you make it?? Congratulations, you just built an asset that will generate leads for your company for years to come! Please don’t forget to like/share this post if it was useful to you so that other small business owners can benefit from the traffic and leads that Facebook can provide!
Note: This content was originally created for SEO Maids, a company I had plan to start however decided not to do. It is being posted here because I hope other maid services may benefit from it.
Benefits of regularly scheduled carpet cleanings range from financial benefits to health benefits, here just a few:
Regular cleanings can extend the useful life of your carpet and improve its appearance.
Getting your carpets cleaned can reduce indoor allergens like dust, mold and pet dander.
Effective cleaning methods can sanitize your carpet too, ridding it of harmful germs and bacteria growth.
As a consumer it can be confusing shopping for a good carpet cleaning service , one of the biggest mysteries is the difference between all of the different kinds or methods of carpet cleaning that are on the market now. We decided to try and untangle the technical side of carpet cleaning and dig into how these pro’s work their magic.
“Steam” Cleaning (Hot Water Extraction)
This widely used technique employs a machine that sprays hot water and carpet shampoo onto your rug and then sucks it back up as it goes. These kinds of carpet cleaning machines are the ones that do-it-yourself homeowners often rent for a day to clean their carpets on their own. There is no actual steam involved in the process unless you count the steam coming up from the hot water into the air on some machines.
Hot water extraction can be a very hygienic, thorough cleaning process as long as the person running the machine knows what they are doing. An inexperienced tech might leave the carpet too wet which can foster the growth of mildew, mold and bacteria. Additionally if the detergent solution is left on the carpet that can become a sticky dirt magnet, requiring another cleaning to fix. What could be worse? If you have a really bad tech or a malfunctioning machine you could end up with sitting water in your carpet pad and subflooring; could cost you thousands in property damage. Just one more reason to consider leaving the carpet cleaning to professionals with insurance!
Professional carpet cleaners that employ the hot water extraction cleaning method may use portable machines but most use “truck mounted” systems for added power and efficiency. Hoses are run from their truck mounted hot water extraction unit into the the room(s) where the cleaning will be performed.
The carpet may be pre-treated with stain removing products and may also be “pre-vacuumed” and “pre-groomed” which is basically a process of agitating the carpet fibers to loosen dirt particles, making them easier to extract. These are just a few of the steps that professional carpet cleaners often take before beginning to clean with hot water extraction.
After the cleaning the damp carpet can take anywhere from 12 to 24 hours to dry. The drying process can be speeded up by varying degrees through the use of fans, heaters, dehumidifiers or even central air.
Dry Extraction Methods
After learning about the dangers of carpet getting too wet you might be thinking about going with a dry cleaning method for your carpets. It’s important to note that most dry extraction methods do include a certain amount of moisture along the way, but still drastically less than with the hot water extraction method.
There are several types of dry extraction carpet cleaning methods that are in use today. Here we will look at several of them:
Dry Foam Cleaning
This is a good example of a “dry” cleaning method that is not truly dry. Foam is created by the dry foam machine by adding a mixture of water and carpet shampoo, the foam is then applied to the carpet and may be pushed down into the carpet through agitation. After the carpet dries (can be one or two hours) the foam residue is vacuumed up along with the dirt that it has loosened.
Dry Compound Cleaning
This is about as dry as it gets, the dry cleaning compound is sprinkled on the carpet and then typically there is an agitation process either manually with a brush or with a machine. The cleaning compound is then vacuumed up along with the dirt that bonded to its particles.
This carpet cleaning method is relatively new and pretty high tech. Special polymers are spread on the carpet that capture dirt and turn it into a solid dry residue which is then vacuumed up easily for an immediately clean, dry finish for the carpet.
Considered a dry method only because there is no water rinse in the process carpet shampoo machines apply a detergent or “shampoo” to the carpet, usually agitating as they go with rotating brushes and then are allowed to dry. Vacuuming the following day removes the shampoo residue along with the dirt.
Carpet shampoo has come a long way, it used to leave a sticky sort of residue that would attract dirt and require more frequent cleanings but today the synthetic shampoos are much less likely to do that.
Bonnet (Absorbent Pad)
This machine looks like a floor buffer and functions in a very similar way. Cleaning solution is applied to the carpet and to circular pad on the bottom of the machine. The machine is then run over the carpet to agitate the fibers and bring ground-in dirt to the surface.
Not strictly a dry cleaning method, Bonnet method uses a small amount of water or alternately club soda to get the job done.
The absorbent pad method is best left to the professionals because it can be very easy to apply to much pressure or allow the absorbent pad to get too dry and this can result in pile distortion, where it looks like you have craters in your carpet!
Benefits of the Bonnet method include good potential for tough stain removal and faster drying times (often an hour.)
Now that you know all about the wide array of cleaning methods available today, hopefully you will e better prepared to choose the carpet cleaning method that is right for you!
With over a decade in the Frisco maid service scene we have seen competitors come and go, heard horror stories about unscrupulous maid services and read online tirade’s from other people’s clients fed up with lousy customer service. What always surprises us is how much people are willing to put up with from a housekeeping service before they will walk (hopefully to us!).
Don’t settle for sub-par service; we give you here 5 deal breakers. Five good reasons to fire your service and call us today:
1) They play “musical maids”. Does it seem like you are getting a different housekeeper every time your home gets cleaned? Do you get tired of explaining the way you want your bathroom cleaned every week to a new maid? Look out! A reputable service will do everything in their power to assign you a housekeeper or team and not switch you over. Why? Because this instills a sense of ownership in a housekeeper. You are “her” client, she knows your home well, knows how to clean it efficiently, knows where everything goes and she has a history with you. That’s good business sense, so if your service is dropping a new maid in your lap every time the system is broken and you should bail.
2) They are flaky. While flaky is a good quality for a hot biscuit it’s hugely inconvenient in a housekeeper. Are they late? Does your appointment get switched days or time slots constantly? Have they ever just not showed up? If they aren’t concerned about wasting your valuable time they might be sloppy with Grandma’s china or your hardwood floors. Channel Donald Trump and fire that maid!
3) They are impossible to contact. Nobody answers the phone. Nobody calls you back. Your emails go unread. Short of sending smoke signals with the steam coming out of your ears at this point it’s a lost cause. It’s perfectly acceptable to break up with your maid by fax or text by the way, hint hint.
4) They won’t let you “have it your way”. As a paying customer you have every right to a reasonable amount of customization to your cleaning service. If your special requests and instructions fall on deaf ears then it may be time to pick up the phone and “call someone who cares”.
5) They won’t “make it right”. Everybody makes mistakes, we don’t expect perfection from anyone (though we strive for it!). But what your service does after you have been inconvenienced says a lot about how much they value you as a customer. There should be follow up, there should be an apology and there should be reasonable compensation appropriate to the circumstance.
Bad services abound, pick a winner. Frisco Maids Cleaning Service has been making (and keeping) happy customers all over Frisco and Dallas for over 14 years. Stop settling and get the excellent level of service that you deserve!
We don’t hire good maids… we hire the best maids! Great references, lots of experience and a sunny personality are just a few of the qualifications a new maid has to meet. We do background checks and we’re bonded and insured for your peace of mind.
Your home has never looked better! That’s because at Frisco Maids we don’t cut corners, we clean them. From the ceiling fans down to the baseboards we will dust, clean an polish so you don’t have to. Relax and enjoy your newfound free time to spend with family, friends or yourself!
Hello pretties and welcome to the Frisco Maids’ perfectly polished blog where we dish the dirt and then meticulously clean and disinfect everything after. We have the scoop on the cleaning industry and their dirty little secrets. We are going to talk about things that will make your cleaning service cringe so have a look around and send us a note if you like what you see or if you have a bit of juicy gossip to share.
All of these are fair game:
maid services in dallas and frisco
carpet cleaning in dallas and frisco
cleaning services from other places too!
Oooh and we will have exclusive cleaning tips that will make even Jame Bond’s maid jealous so stay tuned!